Written by Iyanna Grant
When you think of Black Friday, the image of aggressive shoppers and astounding deals may come to mind. However, over the past few years, many people have lost the passion for Black Friday. Although the shopping frenzy isn’t dead, it appears to be struggling.
Many people prefer to shop online rather than in a store, which suggests that Black Friday may be dying out, while Cyber Monday has gained more popularity. CNN reported, “Adobe, which tracks sales on retailer websites, said that this year’s Black Friday online sales were 2.3% higher compared to last year, with electronics, smart home equipment, toys and exercise equipment providing the biggest boost.” Shoppers may prefer to browse within the comfort of their own home, or on their own time rather than walking around a crowded mall hoping to find their desired items.
Another reason Black Friday has been slowly losing popularity is the fact that stores continue to have their deal days before or after Black Friday. Many people may not want to wait until Black Friday, so they shop beforehand. “While the 2022 Black Friday deals event might be over, retailers are still offering fantastic discounts on TVs, robot vacuums, AirPods, toys, and more.” (techradar) There is not really a point of shopping on a specific Friday if the deals will be there every other day.
Black Friday will always be here, but in the future things might change if the rate of shoppers continues to decline. There will always be alternatives for shoppers to find their deals, whether it’s online or in person.