By Santiago Mendez
Over many years Marvel developed from a small comic shop to breaking ground records in the movie industry. The company first started making comics and shows about their heroes, but the release of their first movie in 2008, Iron Man,started a dynasty that would branch out to many more groundbreaking movies. With their creative guide, Stan Lee, the future of the company was looking bright. Hit movie after hit movie, Marvel is no stranger to record breaking box office performances. With their most successful movie series being the Avengers Infinity Wars saga. These movies were of the highest quality.
When Disney+ released back in 2020, Marvel started pumping out shows and movies of knock off characters. The quality of the shows and movies went down drastically all in a stunt to produce for profit during the pandemic.
Up to this point, Marvel’s popularity has spanned the globe, with movies released internationally all over the world. But recently, these movies haven’t really felt the same. With the release of Disney+, the franchise has pared down to create miniseries that are exclusive to the service, rather than blockbusters that are available in theaters. The amount of content being pushed out by Marvel has skyrocketed to a whole new level. Although this idea sounds good on paper, it has contributed to the downfall of Marvel as a whole.
The problem with this amount of content is the “homework” required to actually understand the overarching story. This can drive away new viewers and can cause viewer fatigue. The quality of the content lowers too. With the huge amount of content, Marvel is being spread too thin and it’s starting to harm the quality of Marvel movies. There have also been serious concerns from the CGI team at Marvel; complaining about deadlines and the amount of work being put on them. This is the price being paid for Marvel’s decisions lately. Recent box office performances have been at an all time low with their biggest success this year only being Black Panther: Wakanda Forever. The reason audiences all started watching Marvel was the connected universe, but now it feels more disconnected than ever.