As of December 2022, only 10 states in the USA have put bans or restrictions on animal testing for cosmetic purposes. These states include California, Hawai’i, Illinois, Louisiana, Maine, Maryland, Nevada, New Jersey, New York, and Virginia. An estimated 110 million animals are killed in the United States annually for testing purposes, and many more are subjected to suffering and bodily harm. 97% of animals subjected to experimentation are put down at the end of research trials. While animal testing remains an epidemic in America, many brands are beginning to realize the importance of fighting against animal abuse and cruelty. By supporting cruelty-free brands you can be making an impact in the lives of millions of animals in the United States.
Rare Beauty is a cosmetics company created by pop-singer, Selena Gomez. This company, as the name suggests, is dedicated to making its users feel rare, one of a kind, and unique. Not only are all of Rare Beauties products vegan, but they do not use animal testing. This includes their brushes which are all made of synthetic fiber instead of animal hair.
This makeup company is also created by a celebrity singer, Rhianna.. Fenty Beauty has a sister company, Fenty Skin, which produces high quality skincare products. Not only is Fenty Beauty completely cruelty free, it is also committed to inclusivity for people of all skin tones and races, and has one of the largest shade ranges in foundations and concealers as well as one of the darkest contours on the market. Black and brown people who often find it difficult to find products that cater to their skin tone swear by this brand.
E.L.F. is widely known as one of the most affordable and high quality drugstore makeup lines, but did you know it’s also cruelty free? Often makeup products on the cheaper side are misconceived to be made unethically, but E.L.F cosmetics is dedicated to producing accessible, cruelty-free, and vegan makeup that can be found anywhere. Additionally, E.L.F. does not contain harmful chemicals in their cosmetics, meaning they’re products are clean and non-toxic, which is especially great considering its price point.